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If they can’t see you, you aren’t there. If they can’t take their eyes off you, there’s no competition. What is the difference between these scenarios? You call 100 prospects in 4 hours and get no response. From a sales perspective, there isn’t [...] CEO’s at highly innovative companies regularly practice 5 skills tha you don’t. In a study by BYU, INSEAD and Harvard Business School a distinct set of innovation nurturing activities were found. A report on the study is here. If I get another email from a coach telling me how to stand out, I’ll scream. Each one wants $200-$9,995 to help me become different just like all their other clients. Reader’s Digest version of all the email is: Market Differentiation — Develop a reputation as a specialist in their particular industry. Program Differentiation — Offer uncommon subjects that [...] |
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