If I get another email from a coach telling me how to stand out, I’ll scream. Each one wants $200-$9,995 to help me become different just like all their other clients.
Reader’s Digest version of all the email is:
Market Differentiation — Develop a reputation as a specialist in their particular industry.
Program Differentiation — Offer uncommon subjects that are vital to your clients, or more common subjects that have been customized specifically for their industry.
Service Differentiation — Offer uncommon services that are vital to your customers, or more common services that have been customized specifically for their industry.
Style Differentiation — Deliver your programs and services in a distinctive manner that appeals to the industry you’ve chosen to target.
Image Differentiation — Establish a unique brand that is both attractive and memorable for your clients to keep you in a top-of-mind position.
Got it? The whole article is here.
